Business Startup: Black Girl Graphics

GOAL: Black Girl Graphics exists to close the representation gap in media by spotlighting Black girls every week through design and community. The goal is to create consistent visibility, build opportunities for Black female creatives, and leave behind a visual legacy that future generations can see themselves in.

DELIVERABLES: Social Assets, Graphic Assets, Merchandise, Website, Business Plan

Process Book

We believe Black girls should see themselves consistently reflected in visual culture, not occasionally, especially in a world where they remain underrepresented in media, branding, and design. This gap creates a lack of visibility, limiting both opportunity and self-perception for Black female creatives. To address this, we created Black Girl Graphics—a creative design studio and community hub that spotlights Black girls weekly through original graphics, curated artist features, and culturally rooted storytelling. By combining design and community, we transform representation into an ongoing system that amplifies voices, builds visibility, and creates space for Black girls to be seen, celebrated, and supported. In doing so, Black Girl Graphics not only impacts the present, but also builds a lasting visual legacy that ensures future generations of Black girls can see themselves fully represented in the world around them.

Social Assets

The social assets bring Black Girl Graphics to life through bold, pop art-inspired visuals and vibrant storytelling. From weekly artist features to quote graphics, each post is designed to celebrate Black girls, spark conversation, and build a community where creativity and representation show up consistently.

Graphic Assets

The graphic assets are a collection of bold, pop art–inspired visuals designed for everyday use by Black girls. These graphics function as shareable, usable content for social media, personal branding, and digital expression, allowing Black girls to see themselves directly reflected in the visuals they use. By combining strong visual style with accessibility, the assets turn representation into something interactive, personal, and part of daily life.

Merchandise

The merchandise extends Black Girl Graphics beyond digital into something physical, allowing the brand to be worn, shared, and experienced in everyday life. Collections are released through curated drops, introducing new designs and visuals that keep the brand fresh, relevant, and culturally connected. All merchandise is distributed through the Black Girl Graphics website, creating a central space where community, design, and representation come together.

Website Screengrabs

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