Social Brand Engagement
Goal: To elevate the in-flight experience by collaborating two distinctly different brands while
solving the cultural tension of wellness during travel, expanding Delta’s modern passenger appeal
and introducing Poppi to a new travel-driven audience through immersive, multi-platform engagement.
Deliverables: Billboards, Website, Merchandise, Short-form video content
Ever had one of those days where travel feels like a total drag? Enter Poppi! Our video follows a passenger having a rough time at the Delta airport UNTIL… they take a sip of Poppi, the refreshing, prebiotic soda that transforms their day. From sluggish to sensational, Poppi brings that feel-good, health-boosting energy, making travel smoother and smiles brighter. Because sometimes all you need is a little Poppi pick-me-up to turn things around! This lighthearted journey captures the essence of feeling good from the inside out, showing how Poppi can turn any day (even a tough travel day) into a burst of health and happiness!
Billboards
The billboard executions were designed for high-impact visibility in airports, urban centers, and travel-heavy corridors. The goal was instant recognition and emotional connection in just a few seconds.
Website
The website component of this project is designed as a Delta News Hub feature article, announcing Delta’s partnership with Poppi and positioning it as part of the airline’s broader vision for wellness in travel.
Merchendise
The wellness merchandise was designed to extend the Delta x Poppi experience beyond the flight, giving travelers practical, health-focused items they can use before, during, and after travel. Each piece supports the core campaign idea that wellness should feel effortless, elevated, and accessible while flying.
