Shapewear shopping, without the guessing game. As more people shop online, choosing the right fit has become harder, especially in a category where comfort and confidence matter most. This experience introduces a guided fit quiz that helps customers find what actually feels right based on how they move, dress, and live. It starts in a pop-up where customers can try their results in private, plush dressing rooms, then continues online where recommendations can be shipped and returned with ease. It’s designed to bring back the confidence of trying things on, while fitting into how people shop today.
Interactive Inclusion Campaign
Goal: To reduce uncertainty in online shapewear shopping by offering a personalized fit experience that begins in person and continues digitally.
Deliverables: Interactive prototype, Motion Language Guide, Landing page, Social motion assets, In-store Renders, OOH Billboards
Motion guides the pace of the experience and helps customers feel calm and supported while making fit decisions. Soft transitions and gentle movement reduce pressure and signal care during moments that could feel vulnerable. Rather than drawing attention, motion works quietly to build trust and confidence throughout the journey.
Motion Language Guide
Website Landing Page
The landing page introduces the SKIMS Fit Quiz as a guided entry point into the shopping experience. It invites users to start the quiz and receive personalized shapewear recommendations, while encouraging them to continue using the experience for future purchases.
Social Media Assets
A series of motion-led social assets created to drive awareness and engagement with the SKIMS Fit Quiz. The content highlights the ease of personalization and encourages repeat use across digital shopping touchpoints.
The in-store experience is designed to feel calm, private, and supportive. Customers are guided to take the fit quiz at entry, then move into a warm, plush dressing space where their personalized selections are ready to try on. The environment uses soft lighting, neutral tones, and minimal distractions to create a sense of comfort and confidence.
In-Store Renders
Less stress, more fit. These OOH billboards keep it simple, introducing the SKIMS Fit Quiz through clear, direct messaging that focuses on ease and reassurance. Placed in everyday environments, they invite people to stop guessing and start finding what works for them, using calm language and minimal visuals to make shapewear feel more approachable.
OOH Billboards
